F&B / HOSPITALITY
OUR STORY
"With over 30 years of unparalleled expertise. ASDA design stands as a boutique interior design firm specializing in Hospitality, Residential and Commercial spaces. Our collaborative team of architects, designers, and project managers brings together a wealth of experience to transform spaces into breathtaking environment."
OUR PHILOSOPHY
​ASDA’s professional philosophy is simple: design for our clients, keeping their needs at the forefront while applying our core values and design aesthetics. We believe in integrity, ensuring that the design process remains true to this philosophy, with complete respect for the client, our staff, and all operators involved in both the design and implementation phases.
Commitment and passion for design are at the top of our priority list. There is no design without these key attitudes and belief.
OUR CORE VALUES
We believe in universal core values that shape and influence, not only our lives, but also our Design and keep us continuously focused on our goal to deliver state of the art design.​
INTEGRITY, RESPECT, COMMITMENT, COMMUNICATION, SUSTANABILITY and PASSION.
OUR TEAM
The experience and the talent accumulated over the years by its team in the residential and hospitality fields allows ASDA design to deliver any design job from the early concept stages to the project implementation. A strong , well trained and experienced team will assist our clients in the right choice for their design needs.
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We believe in Teamwork and Productivity and for this reason, ASDA implements a very efficient policy. In Singapore we have our management and design team. In Italy we are associated with a team of designers that can deliver projects from Milano to Sicily. In the Philippines, we have established a production office. We believe in the positive aspects of “Globalization”.
Our team of professionals has worked in Italy, Singapore and overseas: China; Hong Kong, Malaysia; Vietnam; Indonesia; The Philippines; India; Nigeria; Dubai; Qatar; Ukraine, Venezuela, Lebanon, Zanzibar; Croatia; Eritrea.
An accomplished architect and interior designer, he has co-founded, led, and managed architectural and interior design firms in both Italy and Singapore, specializing in Commercial, Residential, and Hospitality sectors. His portfolio includes prestigious interior projects across Europe, Asia, China, and Africa.
Earlier in his career, he served as Principal Consultant to the CEO of Charming Hotel Group in Italy, an independent luxury hotel chain. He also contributed to academia as a lecturer at the Italian Centre for Superior Studies in Tourism (CST) in Assisi for the “Hotel Planning Master” program, and at LUISS Public University in Rome, where he taught “Technical Management of Hotels” within the Management faculty.
In Singapore, he held the COO role at AXIS ID and served as CEO at Suying Design. He later took on the role of Design Director at Wilson Associates.​
In 2013, his art installation in Shunde, Foshan received the CODA Merit Award for Commercial Interior Design.
DESIGN DIRECTOR
MANAGING DIRECTOR & PRINCIPAL
Dennis is a distinguished Interior Designer with specialization in Food & Beverage design. His outstanding design flair and feel has produced unforgettable hospitality F&B outlets in East Asia, South Asia and China.
A two-time finalist for the prestigious IHMR Gold Key Awards—nominated in both the 34th and 39th editions for Best Resort and Best Upscale Hotel. Among his most notable achievements is his leadership in the F&B design of the ITC Grand Chola in Chennai, a project that earned international recognition with accolades such as Lonely Planet Magazine’s “Best Business Hotel” (2014) and Condé Nast Traveller’s “Best Leisure Hotel.”
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His work reflects a deep understanding of brand identity, cultural nuance, and guest experience.
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TECHNICAL MANAGER
A decade of industry experience, Nathan has crafted exceptional homes for high-profile clients and prestigious families. Nathan’s expertise extends from residential to commercial interior design and international schools, showcasing his ability to transform diverse environments. His strong project management skills, refined through a finance background, and meticulous attention to detail ensure seamless project execution from concept to completion.
Specializing in a range of spaces, including hospitality, commercial properties and schools. Nathan holds also consultancy roles with esteemed institutions and property developers. In 2023, he was honored with the ID Enterprise of the Year and Building & Construction Excellence Award.
STUDIO MANAGER
sheena lo giudice
​She earned a Bachelor’s degree in Commercial Science, majored in Management, and has over 15 years of experience in business processes and operations. She joined ASDA in 2016, where she was instrumental in establishing the production and design offices in Cebu, Philippines. Following this, she led business development efforts for ASDA Pte Ltd. She now oversees the strategic and operational management of the Studios in both Singapore and the Philippines. Sheena also plays an integral role in FF&E coordination and design concept development, with a keen ability to interpret client briefs and align with the intended design language.
SENIOR ASSOCIATE INTERIOR DESIGNER
emelyn de leon
Emelyn is a seasoned Senior Interior Designer with a degree from Batangas State University and over 15 years of international experience across Residential, Commercial, and Hospitality sectors. She began her career in Singapore with AXIS ID and later joined Hirsch Bedner Associates, contributing to prestigious global projects. In 2019, she returned to the Philippines as a part-time lecturer to her Alma mater and founded her own studio focusing on localized, meaningful design. Emelyn continues to collaborate internationally as a design partner with ASDA Pte Ltd, leading projects across Asia Pacific and the Philippines.