F&B / HOSPITALITY

ASDA Consultants (Associated Designers and Architects) was established in Rome in 1998 by architect Alessandro Lo Giudice. The architecture and interior design firm became involved in high-profile residential and hospitality projects, primarily commissioned by industrialists, entrepreneurs, and hotel owners across Italy.

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When Alessandro relocated to Singapore 2004, the company took a pause as he was taking on leadership roles as COO and Lead Designer for AXIS ID, followed by executive appointments as CEO of Suying Design. These roles expanded his global footprint across high-end hospitality and residential design.

 

In 2013, he re-established ASDA Design, through which he spearheaded private residential, commercial, and F&B projects across Southeast Asia, Europe, and Africa. On the same year he was awarded with Merit award winner for Commercial Interior Design for Louvre Art Furniture Expo – Shunde Foshan PRC, award by CODA AWARDS 2013

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Today, ASDA has an international reach and operates under a unique business model. It has the capability to work on projects globally, delivering multi-disciplinary architecture and interior design by partnering with associated design firms and professionals who have successfully operated worldwide. With JV partnership in the Philippines, China, Italy, Malaysia, Vietnam, Switzerland, Nigeria and Hong Kong. ASDA also is integrating itself in the Healthcare sector projects.

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ASDA as a boutique architectural and interior consultancy practice offers bespoke design services tailored to our clients’ needs. From architectural design to interior design, we take pride in our ability to provide cost-effective design solutions without compromising quality. Our focus is on enhancing our clients’ investments for the long term. We make your dreams and needs our ultimate goals.

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With our extensive experience across diverse building sectors worldwide, we offer design services that prioritize cultural sensitivity, tailored to local construction methods and material availability. Additionally, our multi-international team brings a unique flair, complemented by Asian and European FF&E (Furniture, Fixtures & Equipment) supply resources, creating distinctive, site-specific solutions.

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Sustainable Design

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ASDA firmly believes that “Sustainability is no longer about doing less harm—it’s about doing the right thing.”

We are proud to have the internal expertise, as well as trusted consultants, to carry out a meaningful and holistic approach to sustainable design.

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Bio-architectural and biophilic design extend beyond the selection of eco-friendly products or the “green” implementation of construction methods. It encompasses the natural surroundings of the site and explores technologies that allow a built environment to be self-sufficient, which is particularly suited for resorts and eco-villages.

Lastly, ecological design focuses on enhancing the quality of life, such as improving indoor air quality and eliminating toxins through the selection of appropriate materials and design methods.