
EXECUTIVE DIRECTOR
EXECUTIVE DIRECTOR AND PRINCIPAL
Alessandro Lo Giudice
Architect and interior designer. He has co-founded, led and managed Architectural and Interior Design firms in Italy and Singapore in the Commercial, Residential and Hospitality sector and was involved in the interiors of prestigious projects in Europe, Asia, China and Africa. His art Installation in Shunde Foshan has won him CODA Merit Award for Commercial Interior Design in 2013.

My Story
Italy
1991 to 2004 - He served as Principal Designer and Qualified Professional (QP) specializing in hospitality and hotel infrastructure. He played a pivotal role as a permanent consultant to the CEO of The Charming Hotels Group and Royal Demeure, two renowned Italian luxury hotel brands.
1998, - Founded his own design practice ASDA Consultants —a design and consultancy firm dedicated to sustainable hospitality development. Under his leadership, the firm delivered environmentally responsible and architecturally distinguished hotel and residential projects throughout Europe.
Parallel to his professional practice, Alessandro contributed to academia. He lectured on Hotel Planning at the CST – Italian Centre for Superior Studies in Tourism in Assisi, and taught Technical Management of Hotels at LUISS Public University in Rome.
Singapore
In 2004, Alessandro Lo Giudice moved to Singapore and was working as COO and CEO of prestigious design firms and Design Director in world renowned Interior Design firm WILSON ASSOCIATES. During his long Singaporean stint he designed and managed the construction process of almost a hundred high end Contemporary projects in the Residential and Hospitality fields in Singapore and Overseas.
Alessandro was awarded Merit Awards for Commercial Interior Design for Louvre Art Furniture Expo – Shunde Foshan PRC, award by CODA AWARDS 2013
