core BY CLARE SMYTH
Lead Designer: Alessandro Lo Giudice
Project undertaken while serving as Design Director at Wilson Associates
Nothing Hill, London
August 2017
Core by Clare Smyth
The interior concept for Core by Clare Smyth was developed by Alessandro Lo Giudice during his tenure as Design Director at Wilson Associates.
Working closely with Chef Clare Smyth during the early concept design phase up until schematic and construction, Alessandro translated her personal vision into a spatial narrative rooted in clarity, restraint, and authenticity. The design approach sought to remain true to the core of her heritage—drawing from her Irish roots and the understated honesty of her cuisine—expressed through simplicity of form, material calmness, and an atmosphere of quiet confidence.
The resulting space supports the restaurant’s philosophy of precision without excess, allowing the food, craft, and guest experience to remain at the forefront.
Project undertaken by Alessandro Lo Giudice in his professional capacity as Design Director at Wilson Associates (now defunct). ASDA Pte Ltd was not the contracted design firm for this project.












